‘Virtual Worlds’ Marketing —Sherburne

Key to participating in these Virtual Worlds is the creation of an Avatar, which is the “digital you.” It is a cartoon-like representation that is your persona during Second Life sessions. Your Avatar is created during registration and, like everything else there, it is 3D.

The first barrier to participating—one I haven’t overcome yet—is the requirement to download a pretty significant chunk of software in order to join the community—about 70 megabytes compressed. It is a big file because it is, in effect, a video game. Once you’ve registered, downloaded the software and created your Avatar, you are ready to prowl around to see what is there.