‘Virtual Worlds’ Marketing —Sherburne

Regan’s company is an “old-timer” in this environment. It started getting active in Second Life way back in March of 2007. IBM is pushing an initiative that would establish standards around these Virtual Worlds. Today, you have to register individually for each one. If IBM has its way, there will be one standard and, once you establish an Avatar or identity in one, you will be able to seamlessly move from one to another, like you do with Web pages today.