Web Presence is Critical —Sherburne

IN A RECENT post to her new blog (jennifermatt.com), independent Web-to-print expert Jennifer Matt poses the question: Can and should printers become marketing service providers? She suggests that while that might be the ultimate goal, printers are perhaps better served by attacking the challenge from a position of strength—developing a compelling online presence that features the company's core strength—print—and then working from there.