Web Presence is Critical —Sherburne

There are many lessons to be learned from online-only printing companies like Vistaprint or Mimeo.com, but the key lesson is to have a compelling online presence and to sell your customers on using it to their benefit.

Truthfully, a good Web-to-print front end can take a huge administrative burden off of the marketing department, even while placing more of the administrative responsibility on the buyer. It also takes time and cost out of your business process by automating order entry, making catalogs of pre-defined materials available and, ultimately, delivery a recurring stream of business that translates into higher revenues and higher profits.