Web Presence is Critical —Sherburne

By all means, get to work on figuring out that front-end, Web-to-print process, or improving the one you already have. But don't forget about what happens before and after that to turn a customer contact into payment of an invoice. Meanwhile, keep that longer term "marketing services" goal in your sights. Ultimately, you are likely to have to go there. But it can be done in phases, building on the significant expertise you already have in delivering effective communications tools to your customers. PI