Web Presence is Critical —Sherburne

Of course not! It is still critical that your Web presence be modern and compelling, and that you provide an easy way for your customers to do business with you 24/7 from anywhere with an Internet connection—which is just about 
everywhere these days.

New Sales Paradigm

But, at the same time, you should also be working to transform the way you sell to customers. The old "what print do you have for me today," or "Gee, aren't we excited about our new press" approach just doesn't work like it used to.