Web Presence is Critical —Sherburne

The way to reach the minds and hearts of marketers (who are, in the end, the primary driver for print procurement) is to present them with proactive solutions to the problems they face every day.

Sorry, most marketers really don't care about your press, even if it is a brand spanking new, high-end digital mega-press with all the bells and whistles. And they really are not buying print.