Web Presence is Critical —Sherburne

Now, this does require a dramatic change in sales culture for most companies! What? Walk away from a 50,000 run of brochures or suggest not printing them at all? While it may seem that this doesn't make any sense at all, if you are taking a long-term partnership approach toward delivering the best possible customer experience, it can make all the sense in the world if it is the right choice for the customer.