Web Presence is Critical —Sherburne

Avoid Commodity Game

Otherwise, we just continue with "business as usual," competing for individual jobs at commodity prices. That is not a viable long-term strategy, and it has not been for quite some time. Well, unless you are a Vistaprint, which has built an infrastructure so highly automated that it brutally carves every bit of fat out of the process, down to the bone, to deliver commodity items like business cards and postcards at bargain prices, yet still benefits from great margins. And, let's face it—Vistaprint does print; but at its heart, it is a marketing company.