Become Socially Acceptable —Sherburne

• "The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly," by David Meerman Scott.

• "Socialnomics: How Social Media Transforms the Way We Live and Do Business," by Erik Qualman.

• "The New Community Rules: Marketing on the Social Web," by Tamar Weinberg.