Time to Get Personal —Sherburne

If you consider marketing executives as your primary customers, which you should, it is important to understand their needs and requirements—what keeps them awake at night—and work to find ways you can help them better meet their business objectives.

In my column last August, I shared results of a survey of Chief Marketing Officers (CMOs) that identified many of their key concerns, and that is worth reviewing again as you plan your strategy for adding value to the world of marketing executives.