Time to Get Personal —Sherburne

But it is also interesting to note that, according to executive search consulting firm Spencer Stuart, the average tenure of a chief marketing officer is less than 23 months, and only one in 10 keep their jobs more than three years. The firm goes on to say: “Just because a marketer was successful in the 1980s, where big image and even bigger advertising ruled, does not mean he or she will be a good fit today, when successful marketing requires a much more complete, integrated approach.” And accountability is definitely in for the marketer. Herein lies the key message for print service providers in today’s rapidly evolving world.