Shades of Success — Sherburne

Selling Process Expertise

It is here that the print service provider’s color expertise demonstrates real value. Orange is out of the traditional color gamut space of four-color process, but resides in the Hexachrome process. “For a printer, orange can be very difficult to reproduce,” Brown notes.

“Printers can explain to designers the technical difficulties in reproducing orange in general, and designers would be smarter in making sure their customers understand it is a continuing investment, that they will have to run spot colors or use Hexachrome.