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Of course, your ability to produce the colors a customer is expecting—accurately and consistently—is the primary way we think about applying our color expertise. But as we transition into this new world we find ourselves in, with competition from all sorts of traditional and nontraditional sources, there are some very interesting and creative ways to leverage your color knowledge to bring additional value to customers. It is those added-value services you offer that can take your business out of the commodity zone and narrow the competitive playing field for you.
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- People:
- Cary Sherburne
- Doris Brown
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