Shades of Success — Sherburne

One good place to start is by visiting www.colorexpert.com. Leatrice Eiseman and her associates are experts in making correct choices in colors that sell. Consider the following quote from her book, “The Pantone Guide to Communicating with Color.”

“The power that color wields is seen at every level of communication: in corporate identification, packaging, signage, advertising on television, billboards, in print media, on the computer, at point-of-purchase and in the product itself. Color is often called the ‘silent salesperson,’ and in many cases must immediately create a brand identity and, most importantly, help to make the sale. At the very least (as on a Web page or in a print ad) it must create enough interest or curiosity to induce the would-be buyer to find out more about the product or service.”