Shades of Success — Sherburne

Let’s look at a few examples. Since Valentine’s Day is just around the corner, red is a good place to start. According to Brown, “We know that red is a hot color and conjures up a lot of conflicting emotions. Consider Cupid red versus devil red. Studies have shown that red can have a physical effect, even raising blood pressure. But it also stimulates hunger, and that is why you will often see the wall behind a bar in a restaurant painted red.