Case Study: Pel Hughes Revolutionizes Direct Marketing with Canon ProStream 1800
Canon 1000 series
Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on two sides, plus perforating and mailing. Historically, such projects strained their workflow due to outdated print technology, leading to inefficiencies and excess waste. Seeking a solution, President Brian Hughes and Vice President Tim Levy turned to Canon Solutions America for guidance. They recognized the need for a transformative change. They pinpointed that while Pel Hughes' business evolved, its printing technology lagged behind. To meet modern demands effectively, they decided to upgrade their equipment lineup. Their first significant step was acquiring the Canon ProStream 1800 web-fed inkjet press. Designed for high-volume commercial printing, this press combines the quality of offset with the efficiency of digital inkjet, boasting speeds up to 436 feet per minute and accommodating media from 40 to 300 gsm with full variable data capabilities.
"For years, we have invested in technology, both hardware and software, to give our clients the most efficient and best quality print/marketing solutions they demand. The ProStream 1800 has been a game changer; it allows us to offer true one-to-one communications at scale, leveraging customer data effectively," said Hughes.
The decision to purchase the ProStream 1800 was influenced by its impressive performance demonstrated at a Dallas show years prior. Levy noted its superior print quality, substrate flexibility, and unmatched uptime compared to their previous devices. "First, there’s the sheer efficiency factor," said Levy. "There’s no question about the night and day difference when it comes to speed and quality—not to mention the uptime, which has been only 70% on our digital toner devices versus average uptimes over 90% on the ProStream."
Following its installation in May 2022, the ProStream 1800 immediately streamlined operations. Pel Hughes transitioned offset jobs requiring pre-printed shells and high-quality graphics, as well as short-run digital jobs, to the ProStream, enhancing efficiency and profitability without a steep learning curve. Hughes described their approach as "plug-and-play," leveraging existing workflows but with enhanced capabilities.
Their partnership with Canon Solutions America was crucial throughout the process. Levy highlighted their support during installation, particularly navigating supply chain challenges. "Canon Solutions America proved invaluable, demonstrating patience and flexibility," he said.
Founded in 1954, Pel Hughes evolved under Vic Hughes and Jackie Hughes' leadership, expanding into a $15 million marketing service provider. Today, under Brian Hughes and Tim Levy's guidance, the business serves diverse markets like healthcare, finance, and retail, focusing on personalized database marketing solutions.
Reflecting on their journey, Hughes emphasized the importance of their team and technological investments. "Our success hinges on our dedicated team and providing them with top-tier tools and a supportive environment," he said.
Looking forward, Pel Hughes plans to leverage its partnership with Canon Solutions America to lead in the evolving print and marketing landscape. Their story is one of adaptation, growth, and a commitment to delivering excellence in direct marketing through innovation and strategic partnerships.
