CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

“The USPS is emphasizing shape over weight, as they look to further drive their automation objectives,” he points out. “The rate increase is steepest for low-page-count catalogs with small circulations, whereas the increase is minimized for page-heavy, larger circulation catalogs. The larger cataloger is better equipped to take advantage of rate-impacting items such as barcoding, destination entry discounts and carrier-route discounts.”