CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

Cleaning Up Mailing Lists

Address hygiene will be even more critical than in the past, as the USPS takes a tougher stance on undeliverable mail. NCOA processing, carrier-route coding, ZIP code correction and the like will become a necessity.

Quebecor World recently announced a transformation plan for its U.S. catalog platform to better position the company for future success in this segment.