CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

“Successful catalogers in 2007 will continue to focus on their customers with new products and services,” he predicts. “They will execute integrated, cross-channel strategies while leveraging customer data. One channel will not replace the other; rather each channel’s unique strengths will be used to deliver the same brand message. Mailing plans will be based on minimizing the impact of the postal rate increase.”