CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

“At the same time, we have accelerated cross-selling efforts, bringing to our magazine customers an effectively integrated breadth and depth of print and print-related services,” says Rick Marcoux, president, magazines, RR Donnelley.

Commenting on the proposed postal rate increase, Marcoux feels the USPS is looking to “discourage” mailing behaviors counter to their focus on expanded automation. He anticipates that magazine publishers will concentrate on: