CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

• Getting out of mail sacks and focusing on co-mailing and co- palletization.

• Assessing the size of their publications in addition to the traditional focus on weight.

• Working on address hygiene will be even more critical than in the past as the USPS takes a tougher stance on undeliverable mail.

“As always, any increase in distribution costs has a negative effect on print volume because publishers have finite budgets,” adds Cadmus’ Hanson. “We are actively researching and implementing new ways of combining mailings to offset a portion of the proposed increase.”