CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

Digital resources do not necessarily need to be seen as competition to printed publications, advises Fred Raimondo, director of marketing, magazine, direct and premedia, at Quebecor World.

“We believe that digital resources are going to continue to be a growing focus for publishers as they recognize that the value in their businesses is the content they develop,” Raimondo says. “However, we continue to be confident that publications are a vibrant, viable medium. It’s the mix of Internet, broadcast and print that potentially brings advertisers the most effective brand extension.”