CATALOG & MAGAZINE PRINTING OUTLOOK — TURNING THE PAGE

Jeff Sweetman, CEO at Trend Offset Printing, remains positive when it comes to catalogs, characterizing the segment as “healthy.”

“We have seen tremendous growth in the retail catalog category—from our point of view it is driven by the increased use of the Internet driving more catalog sales and vice versa,” Sweetman assesses. “In addition, the retail sector is picking up some steam and the retailers are becoming more aggressive to gain new buyers. There are more ‘event’ driven catalogs in this category.”