CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

BY MARK SMITH

Technology Editor

When it comes to physical format and production processes, catalogs and magazines have always been more alike than different. The introduction of the "magalog" concept extended the overlap to content and intent, albeit in a limited fashion. Now, as the industry looks forward to 2006, there are a lot of common threads in the business issues facing these two market sectors.