CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

By and large, this market segment as a whole should be relatively stable, suggests George Zengo, president of RR Donnelley's Catalogs and Retail Inserts business.

Zengo's expectation is that the catalog/retail segment will have no significant growth in 2006 due to continued experimentation with the channel mix by customers as they seek to find the right balance between the catalog, retail and Internet channels. "Consolidation among customers will also be a factor that rationalizes growth, especially with the 2005 mergers of Kmart and Sears, as well as May and Federated department stores," he explains.