CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

Co-mailing is a key opportunity for publication printers, as well, he says, with publishers looking to reduce their costs even before the latest postage increase was announced. Marcoux also sees publishers looking to leverage their title and company brands by launching new print vehicles. In addition, he expects printers to continue working with publishers to address the need for a mechanism to effectively measure the ROI of magazine ads.