CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

Postal reform is also on the publishing industry's must-do list, Kilger continues, along with creating new products for a "screen-based" culture. "We are producers of branded content who have mastered one platform and now have the opportunity to transition to others," he says.

Nina Link, president and CEO of the Magazine Publishers of America (the event's sponsor), followed up by noting the association has undertaken an effort to "tackle an issue that costs us over $1 billion a year—the shredding of 65 percent of all issues sent to newsstands."