CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

While cutting newsstand waste is a negative for publication printers, not supporting such efforts poses a bigger threat to their long-term survival. RFID (radio frequency identification) is one of the mechanisms being investigated to address both issues—waste and readership measurement.

Postal rates are a key challenge for the catalog and magazine sectors alike, assert the RR Donnelley group presidents. In response, the printer has invested in co-mailing, co-palletizing and bindery capabilities across the organization to reduce clients distribution costs.