CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

"Page counts, format and paper weight are things our customers look at on a regular basis, even without a rate case looming," the company exec notes. Some marginal catalogers may be forced to consider these types of cost-saving measures due to this latest postage increase, but if a customer is having success with a certain format and feel, chances are they will not make any major changes, he believes.