CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

In the last couple of years, there's been a trend among the top magazine and catalog printers to launch major investment programs to optimize the efficiency of their production platforms. Standardizing equipment across operations is often part of such schemes to streamline manufacturing.

Also, similar questions are being asked about the ongoing relevance and role of these printed products in the digital age. With a growing percentage of purchases being executed online, marketers need to be kept aware of the role catalogs play in the decision-making process and how to maximize their effectiveness. Similarly, magazine advertisers are demanding more objective proof of the effectiveness of print ads as communication channels proliferate. Innovative measurement and tracking mechanisms are required to achieve both goals.