CATALOG & MAGAZINE PRINTING OUTLOOK -- Making Every Page Count

Strong Expectations

Mark Deterding, president of Banta Catalog Group, says that the marketers within its customer base are generally expecting business to be strong in 2006. Members of this group span a wide variety of both business-to-consumer and business-to-business catalogers.

"There is a lot of optimism about plans to implement new marketing tools, including personalization, market segmentation and increased database management," Deterding explains. "While there is concern about potential cost increases, this seems to be more than offset by the enthusiasm they (catalogers) have for driving new business growth."