CATALOG MARKET OUTLOOK --Sales on Back Order

Spenlinhauer echoes the contention that it doesn't take an economic turndown for catalogers to look for ways to reduce costs. "They continually review paper prices, weights and grades to see if they can reduce cost while not hurting sales," he says. "Demographic binding is, as always, playing a big role for those catalogers in a position to take advantage of the capability. We are seeing more testing in this area with regard to page counts and cover changes."