CATALOG MARKET OUTLOOK --Sales on Back Order

The major challenges facing catalog printers are to realize ongoing cost controls and reductions while boosting efficiency and achieving greater utilization of capacity, Spenlinhauer says. One effort under way at Spencer Press is to achieve improved penetration into the postal system. "By partnering with a logistics supplier to the mail order industry, we are able to track and control distribution at a much higher level and give our customers more accurate reports as to unload and in-homes dates," he explains.