CATALOG MARKET OUTLOOK --Sales on Back Order
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The major challenges facing the catalog industry are the general strength of the economy and the resulting impact on the willingness of consumers and businesses alike to continue to purchase new goods and services, Paloian says. "In addition, threats of or actual global instability and terrorism have the ability to negatively affect the economy and spending, and therefore are potential major challenges. From a more conventional perspective, increases in paper or postal costs, while not expected, would also have a significantly negative impact."
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