CATALOG MARKET OUTLOOK --Sales on Back Order

Printers can play a meaningful role in their catalog clients' efforts to boost sales, Paloian asserts. "Opportunities exist for differentiating the overall look of the catalog itself, as well as how the cataloger markets to its customers and prospects," he explains. "For example, some catalogers have been very effective at implementing direct mail or Internet campaigns that are tied to their catalog offerings. Sophisticated personalization continues to deliver positive results to those catalogers with sufficient data to implement programs.