CATALOG MARKET OUTLOOK --Sales on Back Order
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"Quebecor World, specifically, offers such unique products as 'e-Drives' and 'Power wraps,' which are innovative means of driving traffic to a cataloger's Website or retail outlet, or enhancing the sales from the catalog itself," Paloian continues. "Our long-standing experience and expertise in direct mail allows us to provide catalogers with additional products and services to complement their catalogs and to drive new revenue. On the production side, use of 'Catalog Magician'—Quebecor World's automated publishing system designed to streamline catalog layout and design—continues to gain momentum in the marketplace. This represents the 'next step' in evolving digital workflows."
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