CATALOG MARKET OUTLOOK --Sales on Back Order

Customer Behavior

"In contrast, other customers are prospecting at close to historical levels, marking a slight rise from fourth quarter 2001 circulations," Hutchison continues. "Additionally, we are seeing some of our customers reinvest savings from moderated prospecting activities and page count reductions by mailing more frequently to their best customers with catalogs featuring their best-performing products. Repaginations of previous catalogs, special wraps or promotions are frequently used to encourage response."