CATALOG MARKET OUTLOOK --Sales on Back Order
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Over the same period, the percentage of sales coming from the Internet reportedly climbed to 13 percent, up from two percent in 2000. The DMA report does go on to note that increases in printed catalog circulations did help drive the growth in sales via the Internet. Over the next four years, it is forecasting catalog sales to climb from $126 billion this year to more than $163 billion by 2006.
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