CATALOG MARKET OUTLOOK --Sales on Back Order

The experimentation hasn't ended there, according to Zuccarini. "We are, in fact, witnessing one of the most creative and innovative periods the catalog industry has seen in some time," he explains. "Catalogers are communicating with consumers according to their shopping preferences, all in an effort to offer more flexibility in when, where and how a consumer shops. In addition to utilizing print catalogs, many catalogers are moving into brick-and-mortar stores, as well as enhancing their Internet sites and experimenting with e-mail marketing."