CATALOG Market -- Recovery Is a Custom Order

There will be four critical drivers of success for the printing industry in 2004 and beyond, asserts the RR Donnelley exec.

1.) Giving customers the flexibility to respond to emerging trends.

"This will allow for pricing and merchandise decisions to be made closer to market, mailing to the freshest names and timely reaction to trends. It requires the seamless integration of production to further compress cycle time," Knotts explains.