CATALOG Market -- Recovery Is a Custom Order

Across the board, catalogers seem to be focused on enhancing their prospecting by doing more mailings in an attempt to win new customers, the printing exec notes. "Also, multi-channel marketing will continue to progress as catalogers try to reach customers through their preferred media," he adds.

Zengo sees a need for enhanced bindery capabilities, in particular, as catalogers try to minimize postal costs and more specifically target their audiences. He believes greater co-mailing capabilities and more sophisticated ink-jet printing for personalization will not only become more prevalent, but are a prerequisite for printers to grow in today's market.