CATALOG Market -- Recovery Is a Custom Order

Ink-jet capabilities, integrated with effective binder pocket utilization, enable increased use of versioning and direct mail practices that help catalogers differentiate themselves in the marketplace and maximize their efficiencies, the industry exec explains.

"Catalogers also will continue to look for ways to streamline their internal processes and cut cost from the equation," Zengo says. "Schedule consolidation, Web-enabled communication throughout the supply chain, and increased postal penetration and tracking will help them accomplish these goals."