CATALOG Market -- Recovery Is a Custom Order

"The key market forces and factors we monitor reflect a cautiously optimistic view of print demand and include strength in U.S. retail sales, e-commerce sales and ad spending, which all affect the health of catalogers," Knotts continues. "An increase in catalog production of 1 percent overall could result as early as the second quarter of next year. However, we expect major consumer retailers and business-to-business operators to grow even faster as they have more scale to leverage in an upturn."