CATALOG Market -- Recovery Is a Custom Order

In looking ahead to the new year, Quebecor World has found that a sense of the beginnings of an economic rebound has many of its customers cautiously optimistic, reports George Zengo, president of Catalogs and Logistics.

More Mailings Expected

"This has translated into varying levels of increased circulation being forecasted by some significant customers in our consumer catalog segment. These increases stem from an upsurge in prospect mailings as catalogers are hoping to attract new customers," Zengo continues. "At this point, business-to-business segment sales remain flat overall and continue to lag behind the consumer sector."