Catalog Printing--An Evolving Market Thrives

Hutchison believes the economic climate and consumer tendencies that held true in 1999 will carry over into the new millennium. He doesn't foresee any significant cost increases tabbed for the production process, but notes that consolidation in the ink-and-paper industries would have a bearing on consumables pricing. With the combination of strong demand and moderate cost increases, he believes that catalog marketers will continue to grow their businesses, resulting in higher page counts and larger print orders for printers.