Catalog Printing--An Evolving Market Thrives

From Hutchison's standpoint, the Internet is also the wave of the future. Judd's OnLine division helps publishers, direct marketers and other businesses create Web capabilities and e-commerce solutions.

"This division is growing very rapidly, and it is our window to the current complementary nature of the Web to ink-on-paper catalogs," he remarks. "Direct marketers are using the Web very effectively to interact with customers. We think the trend will continue and the use of the Internet by direct marketers, in conjunction with catalogs, will increase their reach and return."