Catalog Printing--An Evolving Market Thrives

Paloian also notes that 1999 marks catalogs achieving virtually all-digital prepress workflows, which speaks well for the continued introduction of more efficient, creative and productive workflow tools.

"We expect 2000 to represent a similar pattern to 1999; however, the impact of e-commerce will begin to be more clearly defined as the year progresses," he says. "The paper/postal equation will again impact the print decision—affecting formats, page counts, and both the quality and basis weight of paper."