Catalog Printing--An Evolving Market Thrives

"We are seeing somewhat more 'versioning,' which means smaller catalogs," Lawler explains. "A number of the on-line companies are also looking to put catalogs in the mail to drive traffic to their Websites—that's true in our catalog and direct mail business."

R.R. Donnelley continues to enhance its role as an on-line facilitator. Its Premedia Technologies business, created two years ago, boasts an on-line services component. The company is active in Website design and content management to aid catalogers in repurposing content. The result: Customers are creating more robust Websites and driving more business to those sites.