Catalog Printing--An Evolving Market Thrives

Lawler points out that many Internet companies, in searching for ways to attract more traffic, are turning to ink-on-paper solutions such as catalogs—now known as "Netalogs." This cross-pollination is a market that is coming into its own.

"It's something we're going to see more and more of—smaller books—just to familiarize their customers with the Websites and to get them to go there," he remarks. "It doesn't seem to be affecting the size of bigger books, where the brand name is already established and where people know who they are. We're likely to see an increase in the number of catalog, or Netalog, shoppers in the years ahead."